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	<title>Em&#039;s VLIT blog</title>
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		<title>Em&#039;s VLIT blog</title>
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		<title>Karel Teige &#8211; photographer and designer &#8211; introduces concepts to modern advertising</title>
		<link>http://emsvlitblog.wordpress.com/2009/12/07/karel-teige-photographer-and-designer-introduces-concepts-to-modern-advertising/</link>
		<comments>http://emsvlitblog.wordpress.com/2009/12/07/karel-teige-photographer-and-designer-introduces-concepts-to-modern-advertising/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 06:01:04 +0000</pubDate>
		<dc:creator>Emily Kline</dc:creator>
				<category><![CDATA[Assignments]]></category>
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[According to an article in the Oxford Art Journal, author Andrew Herscher states that research shows that the “interwar Czech avant-garde as, among other things, a highly productive source of media, and especially books and publications.” Teige utilizes the many media forms including typography, illustrations that contributed to modern day advertising. His designs images and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emsvlitblog.wordpress.com&amp;blog=9422921&amp;post=91&amp;subd=emsvlitblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>According to an article in the Oxford Art Journal, author Andrew Herscher states that research shows that the “interwar Czech avant-garde as, among other things, a highly productive source of media, and especially books and publications.” Teige utilizes the many media forms including typography, illustrations that contributed to modern day advertising. His designs images and creative design in advertising of products (197). Teige uses his distinct architectural theories and exhibits them in a new art form as a designer of fonts as a typographer (198).</p>
<p><a href="http://emsvlitblog.files.wordpress.com/2009/12/greetings.jpg"><img class="alignleft size-full wp-image-93" title="Greetings from a Journey" src="http://emsvlitblog.files.wordpress.com/2009/12/greetings.jpg" alt="" width="300" height="381" /></a>In particular, the famous landscape paintings reveal the use of geometric shapes, primary colors, and structure. For example, in the postcards: <em>The Departure for Cythera</em> in 1923 featured in the City Gallery of Prague and <em>Greetings from a Journey, 1924</em> (shown left) the montage display of geometric shapes and images thus exemplifies art in terms of modernity (Levinger 521).</p>
<p>The abstract, yet bold images and shapes create a visual harmony for the works of art. The postcards have a specific place to align the text, shapes, and images. The repetition is apparent through the use of geometric shapes.</p>
<p>The “montage” style of photography and design combines Teige’s technological photographic skills with the geometric design in his work <em>Travel Postcard </em>or also known as <em>Greetings from a Journey </em>from 1924, presently featured in the Institute for Art History of the Academy of Sciences of the Czech Republic (Mansbach 66).  They include geometric design, iconic and typographic combination, and photography. The use of photography alone as both technological and art advancement represent modernity for the time.</p>
<p>Teige creatively displays the “montage” style with words and text overlapping geometric shapes and texts. However, the “montage” style doesn’t necessarily stick to the modern “eye-pleasing” advertisements used in modern day layout design.</p>
<p>Teige’s ability to precisely position of the photos and words ultimately creates an effective and stimulating form of advertisement. The use of creative visuals justifies a human’s ability to react to advertising in the visual sense. The work affects the viewer in terms of persuasion.</p>
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			<media:title type="html">Emily Kline</media:title>
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		<media:content url="http://emsvlitblog.files.wordpress.com/2009/12/greetings.jpg" medium="image">
			<media:title type="html">Greetings from a Journey</media:title>
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		<title>Karel Teige: Typographer in Czech Avant-Garden (1920s)</title>
		<link>http://emsvlitblog.wordpress.com/2009/12/07/karel-teige-typographer-in-czech-avant-garden-1920s/</link>
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		<pubDate>Mon, 07 Dec 2009 05:53:13 +0000</pubDate>
		<dc:creator>Emily Kline</dc:creator>
				<category><![CDATA[Assignments]]></category>
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[As a typographer, Karel Teige modifies the existing alphabet as a design component for books, stationary, and other products. This inevitably changed the dynamics and principles within advertising and media. In the 1926 book Abeceda (alphabet), he uses joy as a thematic concept. Teige and others of Devetsil including Vitezslav Nezval and Karel Paspa decided [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emsvlitblog.wordpress.com&amp;blog=9422921&amp;post=87&amp;subd=emsvlitblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://emsvlitblog.files.wordpress.com/2009/12/abecedacover1.jpg"><img class="aligncenter size-full wp-image-86" title="Abeceda (Alphabet)" src="http://emsvlitblog.files.wordpress.com/2009/12/abecedacover1.jpg" alt="" width="107" height="130" /></a></p>
<p>As a typographer, Karel Teige modifies the existing alphabet as a design component for books, stationary, and other products. This inevitably changed the dynamics and principles within advertising and media. In the 1926 book <em>Abeceda </em>(alphabet), he uses joy as a thematic concept. Teige and others of Devetsil including Vitezslav Nezval and Karel Paspa decided to re-design the letters in a fun, poetic form (Mansbach 64). Teige incorporated the Latin alphabet and photographs of the woman Milca Mayerova (Mansbach 64).</p>
<p><a href="http://emsvlitblog.files.wordpress.com/2009/12/abecedaa1.gif"><img class="alignleft size-full wp-image-88" title="Abeceda &quot;A&quot;" src="http://emsvlitblog.files.wordpress.com/2009/12/abecedaa1.gif" alt="" width="204" height="296" /></a>At the time, these modern design pages, show a strong emphasis on both typography and imagery. The approach focuses not only on the text but visually through the photographs. The expression displays geometry of the letters combined with gymnastic images of the woman. He puts text in a visual sense through the photography of the women. <em>Abeceda</em>’s alphabet pages create a flow through the visual grouping of the single letter and woman. However, there is a little or no size difference when it comes to the placement of both the text and images. In modern advertising, there is usually a stronger emphasis on either the image or the type. But, Teige successfully combines typography and photography.</p>
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			<media:title type="html">Emily Kline</media:title>
		</media:content>

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			<media:title type="html">Abeceda (Alphabet)</media:title>
		</media:content>

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			<media:title type="html">Abeceda &#34;A&#34;</media:title>
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		<title>Check out the website I designed for my health communication class!</title>
		<link>http://emsvlitblog.wordpress.com/2009/12/01/check-out-the-website-i-designed-for-my-health-communication-class/</link>
		<comments>http://emsvlitblog.wordpress.com/2009/12/01/check-out-the-website-i-designed-for-my-health-communication-class/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 19:41:56 +0000</pubDate>
		<dc:creator>Emily Kline</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[https://mynet.american.edu/oneNet/NetStorage/G%40ek4622a/www/Collegetemplate.html you may need to enter your AU username and password to enter. &#160;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emsvlitblog.wordpress.com&amp;blog=9422921&amp;post=82&amp;subd=emsvlitblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="https://mynet.american.edu/oneNet/NetStorage/G%40ek4622a/www/Collegetemplate.html">https://mynet.american.edu/oneNet/NetStorage/G%40ek4622a/www/Collegetemplate.html</a></p>
<p>you may need to enter your AU username and password to enter.</p>
<p>&nbsp;</p>
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			<media:title type="html">Emily Kline</media:title>
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	</item>
		<item>
		<title>clay people</title>
		<link>http://emsvlitblog.wordpress.com/2009/11/19/clay-people/</link>
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		<pubDate>Thu, 19 Nov 2009 02:04:42 +0000</pubDate>
		<dc:creator>Emily Kline</dc:creator>
				<category><![CDATA[Assignments]]></category>
		<category><![CDATA[Photography in my life.]]></category>

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			<media:title type="html">Emily Kline</media:title>
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		<title>&#8220;The Scream&#8221;</title>
		<link>http://emsvlitblog.wordpress.com/2009/11/18/the-scream/</link>
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		<pubDate>Wed, 18 Nov 2009 23:58:56 +0000</pubDate>
		<dc:creator>Emily Kline</dc:creator>
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			<media:title type="html">Emily Kline</media:title>
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		<title>Paintings to Life: The Scream (Edvard Munch)</title>
		<link>http://emsvlitblog.wordpress.com/2009/11/16/paintings-to-life-the-scream-edvard-munch/</link>
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		<pubDate>Mon, 16 Nov 2009 18:14:56 +0000</pubDate>
		<dc:creator>Emily Kline</dc:creator>
				<category><![CDATA[Assignments]]></category>

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		<description><![CDATA[Think hostel but it terms of a dorm room. It is a dark and gloomy night at American University. Students are starting up, sharpening their pencils for finals. Christmas decorations are surrounding the hallways. It is a time when students are restless and oblivious. Their minds are in their books and papers in the hallways [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emsvlitblog.wordpress.com&amp;blog=9422921&amp;post=74&amp;subd=emsvlitblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Think hostel but it terms of a dorm room. It is a dark and gloomy night at American University. Students are starting up, sharpening their pencils for finals. Christmas decorations are surrounding the hallways. It is a time when students are restless and oblivious. Their minds are in their books and papers in the hallways and study rooms. The library is packed full of caffeinated, Starbucks induced students.</p>
<p>&nbsp;</p>
<p>The safety at AU is one that every parent can count on. The blue lights surround the entire university. Public safety officers have eyes in the back of their heads. Crazy students are involved all throughout campus. No one is ever alone or afraid.</p>
<p>&nbsp;</p>
<p>Two students, JOHN JAMES and SALLY SANDERS were slipped tranquillizers into their lattes while in the library. John stumbles back to his dorm room in Centennial.</p>
<p>&nbsp;</p>
<p>Later John wakes up handcuffed to his desk chair, with a bag over his head and sees a man entering a room; it is his professor. He examines books and things on his desk while John asks to be let go. The professor takes a drill and begins torturing John by drilling him to the desk. After he is done, the professor sits down and tells John his unfulfilled dream of being a surgeon. John begs to be let go. He then frees John from his chair and tells him that he can go. John gets up but falls over as he tries to escape. The professor then murders him by cutting his throat.</p>
<p>&nbsp;</p>
<p>Across campus, Sally is reported missing to the public safety officers. Public safety is proven unhelpful as they do not believe anything suspicious is going on. The professor had kidnapped Sally and takes her to where John’s body is.</p>
<p>&nbsp;</p>
<p>Upon traveling to where John is. Sally questions what has happened to her and who the professor is taking her to see. She does not know that John is her former boyfriend. When she gets to the scene of John’s body….</p>
<p>&nbsp;</p>
<p>THE SCREAM!<img class="aligncenter size-full wp-image-75" title="The Scream" src="http://emsvlitblog.files.wordpress.com/2009/11/the-scream.jpg" alt="The Scream" width="431" height="382" /></p>
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		<media:content url="http://1.gravatar.com/avatar/ffdc66ad8d16a0d4992a69cc0d4e0032?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Emily Kline</media:title>
		</media:content>

		<media:content url="http://emsvlitblog.files.wordpress.com/2009/11/the-scream.jpg" medium="image">
			<media:title type="html">The Scream</media:title>
		</media:content>
	</item>
		<item>
		<title>&#8220;300&#8243; Title Sequence</title>
		<link>http://emsvlitblog.wordpress.com/2009/10/26/300-title-sequence/</link>
		<comments>http://emsvlitblog.wordpress.com/2009/10/26/300-title-sequence/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 16:49:21 +0000</pubDate>
		<dc:creator>Emily Kline</dc:creator>
				<category><![CDATA[Assignments]]></category>

		<guid isPermaLink="false">http://emsvlitblog.wordpress.com/?p=72</guid>
		<description><![CDATA[The 2007 action movie, adapted from the book by Frank Miller. The film adapts the retelling between Spartan King Leonidas and Persian God King Xerxes during the Battle of Thermopylae. The amazing technical work of the movie was done by super-imposition chroma key. It in a way looks like a comic book appeal. The movie [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emsvlitblog.wordpress.com&amp;blog=9422921&amp;post=72&amp;subd=emsvlitblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<span style="text-align:center; display: block;"><a href="http://emsvlitblog.wordpress.com/2009/10/26/300-title-sequence/"><img src="http://img.youtube.com/vi/_ZdXMjkYSiM/2.jpg" alt="" /></a></span>
<p>The 2007 action movie, adapted from the book by Frank Miller. The film adapts the retelling between Spartan King Leonidas and Persian God King Xerxes during the Battle of Thermopylae. The amazing technical work of the movie was done by super-imposition chroma key. It in a way looks like a comic book appeal.</p>
<p>The movie shows the bloodshed of tens and thousands of Spartans and Persians. The title sequence uniquely depicts exactly that. It has splatters of blood but what appear to be 3-D in quality. The red splatter reads the names of key characters and figures. The title sequence does an interesting job at grabbing the audience’s attention. It is obvious the war movie will be gruesome and bloody. But, this particular title sequence gives a 3-D, funky, modern edge to the movie. It fits with the movie technique as well as the audio.</p>
<p>It combines the old comic book writing with bloodshed. The writing is in red. The fast pace and movement between scenes parallels the film. The simple black graphic elements combined with the blood splatters gives it an edgy, rockin’ feeling for the viewer.</p>
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			<media:title type="html">Emily Kline</media:title>
		</media:content>
	</item>
		<item>
		<title>NEEDIEST KIDS using Photoshop</title>
		<link>http://emsvlitblog.wordpress.com/2009/10/19/neediest-kids-using-photoshop/</link>
		<comments>http://emsvlitblog.wordpress.com/2009/10/19/neediest-kids-using-photoshop/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 18:50:50 +0000</pubDate>
		<dc:creator>Emily Kline</dc:creator>
				<category><![CDATA[Assignments]]></category>

		<guid isPermaLink="false">http://emsvlitblog.wordpress.com/?p=70</guid>
		<description><![CDATA[This poster is used to promote &#8220;Neediest Kids&#8221; and the Papa Johns promotion! I used different gradient tools to look like a chalk board. I also experimented with fonts, shapes, etc.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emsvlitblog.wordpress.com&amp;blog=9422921&amp;post=70&amp;subd=emsvlitblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-69" title="Neediest Kids Poster" src="http://emsvlitblog.files.wordpress.com/2009/10/visual-literacy1.jpg?w=819&#038;h=1024" alt="Neediest Kids Poster" width="819" height="1024" /></p>
<p>This poster is used to promote &#8220;Neediest Kids&#8221; and the Papa Johns promotion! I used different gradient tools to look like a chalk board. I also experimented with fonts, shapes, etc.</p>
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		<media:content url="http://1.gravatar.com/avatar/ffdc66ad8d16a0d4992a69cc0d4e0032?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Emily Kline</media:title>
		</media:content>

		<media:content url="http://emsvlitblog.files.wordpress.com/2009/10/visual-literacy1.jpg?w=819" medium="image">
			<media:title type="html">Neediest Kids Poster</media:title>
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		<title>Art Nouveau to modern advertising</title>
		<link>http://emsvlitblog.wordpress.com/2009/10/16/art-nouveau-to-modern-advertising/</link>
		<comments>http://emsvlitblog.wordpress.com/2009/10/16/art-nouveau-to-modern-advertising/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 23:37:14 +0000</pubDate>
		<dc:creator>Emily Kline</dc:creator>
				<category><![CDATA[Assignments]]></category>

		<guid isPermaLink="false">http://emsvlitblog.wordpress.com/?p=65</guid>
		<description><![CDATA[This Alfrons Mucha advertisement exemplifies the works of art nouveau posters circa 1890. This poster “Bieres de Le Meuse” is a beer advertisement in France. I was fortunate enough to have seen the beautiful works of Mucha during my abroad experience in the Czech Republic. This poster has an exceptional way of attracting the audience’s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emsvlitblog.wordpress.com&amp;blog=9422921&amp;post=65&amp;subd=emsvlitblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-64" title="Bieres de Le Meuse" src="http://emsvlitblog.files.wordpress.com/2009/10/700491.jpg" alt="Bieres de Le Meuse" width="337" height="450" />This Alfrons Mucha advertisement exemplifies the works of art nouveau posters circa 1890. This poster “Bieres de Le Meuse” is a beer advertisement in France. I was fortunate enough to have seen the beautiful works of Mucha during my abroad experience in the Czech Republic. This poster has an exceptional way of attracting the audience’s attention. It is both intriguing and gorgeous. There are many components within the poster’s design. It has the view of the city at the bottom in black and white. It also features a small, simple portrait of a woman in black and white. Yet, Mucha perfectly displays the colorful, extravagant beer woman to take up most of the page. The French girl is surrounded with beer ingredients. Although the poster seems to have a lot going on and much detail; Mucha visually arranges the focus well for the viewer.</p>
<p>Mucha has a distinctive style that he used in advertisements, designs and illustrations. During the turn of the 20<sup>th</sup> century, he started the art nouveau style that has progressed into modern forms of advertisements. Many art nouveau works have been used as advertisements. During this time advertisement and design was perfected, honored, and explored. This exploration has developed into the importance and techniques of today’s art.</p>
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		<media:content url="http://1.gravatar.com/avatar/ffdc66ad8d16a0d4992a69cc0d4e0032?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Emily Kline</media:title>
		</media:content>

		<media:content url="http://emsvlitblog.files.wordpress.com/2009/10/700491.jpg" medium="image">
			<media:title type="html">Bieres de Le Meuse</media:title>
		</media:content>
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		<title>Extra Credit: &#8220;Telling Stories Through Pictures&#8221;</title>
		<link>http://emsvlitblog.wordpress.com/2009/10/05/extra-credit-telling-stories-through-pictures/</link>
		<comments>http://emsvlitblog.wordpress.com/2009/10/05/extra-credit-telling-stories-through-pictures/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 02:00:32 +0000</pubDate>
		<dc:creator>Emily Kline</dc:creator>
				<category><![CDATA[Assignments]]></category>

		<guid isPermaLink="false">http://emsvlitblog.wordpress.com/?p=60</guid>
		<description><![CDATA[Last week I attended the extra credit opportunity with classmate Lauren May. The presentation “Telling Stories Through Pictures: How New Media Builds on Tradition”  on September 24, 2009 was an innovative and experience. Although I am not so knowledgeable about photography, I found the journalism perspective quite enriching and informative. Bill Douthitt of “Special Editions” [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=emsvlitblog.wordpress.com&amp;blog=9422921&amp;post=60&amp;subd=emsvlitblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Last week I attended the extra credit opportunity with classmate Lauren May. The presentation “Telling Stories Through Pictures: How New Media Builds on Tradition”  on September 24, 2009 was an innovative and experience. Although I am not so knowledgeable about photography, I found the journalism perspective quite enriching and informative. Bill Douthitt of “Special Editions” National Geographic magazine explains the ideas and concepts behind photos as a <em>subject</em> or <em>story</em>. This was an interesting perspective because he explained the importance of photos as a visual element to see and develop the story without text. He explained the details and steps to creating a Special Editions magazine. When collecting pictures for the Energy issue of National Geographic, he explains the many different outlets he researched and used such as national government agencies, published works, unpublished works, etc. He then organizes the photography prior to usage. He defines research and second opinions as essential elements within publications. Douthitt describes National Geographic magazine as “very largely photography and editorially driven.”</p>
<p>Megan Rossman of the Washingtonpost.com explains new media (multimedia) as a way to develop a story. She explains the use of 3 elements on the Web site: video, photos, and audio slides. She showed the compelling story of the death of a Bulimic girl and her family’s words of wisdom: <a href="http://www.washingtonpost.com/wp-dyn/content/video/2009/05/04/VI2009050403187.html">http://www.washingtonpost.com/wp-dyn/content/video/2009/05/04/VI2009050403187.html</a>. She says the most successful videos are the ones with action and moment oriented. The most powerful slideshow Rossman showed was the one of infant mortality in Sierra Leone “Hospitals of Last Resort.” The slideshow shows the reality through sound, prayers, bloodshed, and photos. The natural sound and strong “feeling” quotes added to the effect. The fact that this slideshow shows a complete beginning, middle, and end makes this an effective piece of work. Check out this incredible footage: <a href="http://www.washingtonpost.com/wp-dyn/content/gallery/2008/10/10/GA2008101002513.html?sid=ST2008101102636">http://www.washingtonpost.com/wp-dyn/content/gallery/2008/10/10/GA2008101002513.html?sid=ST2008101102636</a>.</p>
<p>Overall, it was definitely worth attending. I feel that I have a better understanding for photography and multimedia. Photography is something that captures the life of others from around the world.</p>
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			<media:title type="html">Emily Kline</media:title>
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