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Karel Teige – photographer and designer – introduces concepts to modern advertising December 7, 2009

Filed under: Assignments,Uncategorized — Emily Kline @ 6:01 am

According to an article in the Oxford Art Journal, author Andrew Herscher states that research shows that the “interwar Czech avant-garde as, among other things, a highly productive source of media, and especially books and publications.” Teige utilizes the many media forms including typography, illustrations that contributed to modern day advertising. His designs images and creative design in advertising of products (197). Teige uses his distinct architectural theories and exhibits them in a new art form as a designer of fonts as a typographer (198).

In particular, the famous landscape paintings reveal the use of geometric shapes, primary colors, and structure. For example, in the postcards: The Departure for Cythera in 1923 featured in the City Gallery of Prague and Greetings from a Journey, 1924 (shown left) the montage display of geometric shapes and images thus exemplifies art in terms of modernity (Levinger 521).

The abstract, yet bold images and shapes create a visual harmony for the works of art. The postcards have a specific place to align the text, shapes, and images. The repetition is apparent through the use of geometric shapes.

The “montage” style of photography and design combines Teige’s technological photographic skills with the geometric design in his work Travel Postcard or also known as Greetings from a Journey from 1924, presently featured in the Institute for Art History of the Academy of Sciences of the Czech Republic (Mansbach 66).  They include geometric design, iconic and typographic combination, and photography. The use of photography alone as both technological and art advancement represent modernity for the time.

Teige creatively displays the “montage” style with words and text overlapping geometric shapes and texts. However, the “montage” style doesn’t necessarily stick to the modern “eye-pleasing” advertisements used in modern day layout design.

Teige’s ability to precisely position of the photos and words ultimately creates an effective and stimulating form of advertisement. The use of creative visuals justifies a human’s ability to react to advertising in the visual sense. The work affects the viewer in terms of persuasion.


Karel Teige: Typographer in Czech Avant-Garden (1920s)

Filed under: Assignments,Uncategorized — Emily Kline @ 5:53 am

As a typographer, Karel Teige modifies the existing alphabet as a design component for books, stationary, and other products. This inevitably changed the dynamics and principles within advertising and media. In the 1926 book Abeceda (alphabet), he uses joy as a thematic concept. Teige and others of Devetsil including Vitezslav Nezval and Karel Paspa decided to re-design the letters in a fun, poetic form (Mansbach 64). Teige incorporated the Latin alphabet and photographs of the woman Milca Mayerova (Mansbach 64).

At the time, these modern design pages, show a strong emphasis on both typography and imagery. The approach focuses not only on the text but visually through the photographs. The expression displays geometry of the letters combined with gymnastic images of the woman. He puts text in a visual sense through the photography of the women. Abeceda’s alphabet pages create a flow through the visual grouping of the single letter and woman. However, there is a little or no size difference when it comes to the placement of both the text and images. In modern advertising, there is usually a stronger emphasis on either the image or the type. But, Teige successfully combines typography and photography.


Check out the website I designed for my health communication class! December 1, 2009

Filed under: Uncategorized — Emily Kline @ 7:41 pm


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clay people November 19, 2009

Filed under: Assignments,Photography in my life. — Emily Kline @ 2:04 am

“The Scream” November 18, 2009

Filed under: Assignments,Uncategorized — Emily Kline @ 11:58 pm

Paintings to Life: The Scream (Edvard Munch) November 16, 2009

Filed under: Assignments — Emily Kline @ 6:14 pm

Think hostel but it terms of a dorm room. It is a dark and gloomy night at American University. Students are starting up, sharpening their pencils for finals. Christmas decorations are surrounding the hallways. It is a time when students are restless and oblivious. Their minds are in their books and papers in the hallways and study rooms. The library is packed full of caffeinated, Starbucks induced students.


The safety at AU is one that every parent can count on. The blue lights surround the entire university. Public safety officers have eyes in the back of their heads. Crazy students are involved all throughout campus. No one is ever alone or afraid.


Two students, JOHN JAMES and SALLY SANDERS were slipped tranquillizers into their lattes while in the library. John stumbles back to his dorm room in Centennial.


Later John wakes up handcuffed to his desk chair, with a bag over his head and sees a man entering a room; it is his professor. He examines books and things on his desk while John asks to be let go. The professor takes a drill and begins torturing John by drilling him to the desk. After he is done, the professor sits down and tells John his unfulfilled dream of being a surgeon. John begs to be let go. He then frees John from his chair and tells him that he can go. John gets up but falls over as he tries to escape. The professor then murders him by cutting his throat.


Across campus, Sally is reported missing to the public safety officers. Public safety is proven unhelpful as they do not believe anything suspicious is going on. The professor had kidnapped Sally and takes her to where John’s body is.


Upon traveling to where John is. Sally questions what has happened to her and who the professor is taking her to see. She does not know that John is her former boyfriend. When she gets to the scene of John’s body….




“300” Title Sequence October 26, 2009

Filed under: Assignments — Emily Kline @ 4:49 pm

The 2007 action movie, adapted from the book by Frank Miller. The film adapts the retelling between Spartan King Leonidas and Persian God King Xerxes during the Battle of Thermopylae. The amazing technical work of the movie was done by super-imposition chroma key. It in a way looks like a comic book appeal.

The movie shows the bloodshed of tens and thousands of Spartans and Persians. The title sequence uniquely depicts exactly that. It has splatters of blood but what appear to be 3-D in quality. The red splatter reads the names of key characters and figures. The title sequence does an interesting job at grabbing the audience’s attention. It is obvious the war movie will be gruesome and bloody. But, this particular title sequence gives a 3-D, funky, modern edge to the movie. It fits with the movie technique as well as the audio.

It combines the old comic book writing with bloodshed. The writing is in red. The fast pace and movement between scenes parallels the film. The simple black graphic elements combined with the blood splatters gives it an edgy, rockin’ feeling for the viewer.